Independent. Reader-supported. Tested in the shop and on real lawns.
Mower Mentor is the independent home of US mower intent - researching a machine, comparing options, maintaining it, and repairing it. We work with a small number of brand partners each quarter, with editorial control we don't negotiate.
Who reads Mower Mentor
Our readers arrive from Google with a specific mower question and a same-session decision to make. We cover four moments in the mower ownership journey - researching a machine, comparing options, maintaining it, and repairing it - and we cover only those four.
01 · Research
Sizing up a mower
Reading up on mower types, deck sizes, drive systems, and the spec trade-offs before they spend a dollar.
Sample query
“best self-propelled lawn mower”
02 · Compare
Weighing the options
Gas vs. battery vs. riding, which brand holds up, and whether the upgrade is worth it for their yard.
Sample query
“ego vs ryobi electric mower”
03 · Maintain
Keeping it running
Sharpening blades, changing oil, winterizing, and the seasonal care that keeps a mower cutting clean.
Sample query
“how to sharpen mower blades”
04 · Repair
When it won't start
Troubleshooting a no-start, swapping a carburetor or spark plug, and knowing what a DIY owner can actually fix.
Sample query
“why won't my mower start”
Coverage stops at the mower itself. We write about buying mowers, mower types, brands and models, troubleshooting and repair, maintenance and seasonal care, parts and accessories, and mowing technique - not landscaping services, lawn care chemicals, or general home and garden news. Pitches in those categories are declined at the first email.
Why partners choose us
A partnership is only as valuable as the publication's credibility on the day it ships. Three pillars protect that credibility - each backed by a public policy a buyer can audit before signing.
Independent
Owned by its editors. No holding company, no mower-brand parent, no manufacturer stake.
Every recommendation we publish is reported on merit, and we put that work on the byline - alongside the senior editor who signed off. Partnerships do not change what we report.
Editorial policyTested
Every mower tested · Every result dated · Verified in the shop and on real lawns.
Our findings come straight from hands-on testing in the shop and on real lawns, and we date-stamp every result when we verify it. We never repeat a spec claim we haven't confirmed - and we say so in writing.
How We TestTransparent
“Paid Partnership” label above the H1 · public corrections log · named bylines on every article.
Sponsored work is labelled before the reader scrolls. The sponsorship policy spells out exactly what a sponsor can and cannot influence, and every substantive correction lands in a public log.
Sponsorship policyPartnership formats
Pricing is custom-quoted against your brief - format, placement, duration, and brand fit. We come back within 2 business days.
A full-article paid partnership written by our team, on a topic that's actually relevant to your service.
What's included
Labeling. “Paid Partnership with [Brand]” above the H1. Brand reviews factual accuracy only.
A contextual link from a traffic-earning Mower Mentor article to your URL.
What's included
Labeling. We do not insert links that break editorial logic or change an existing pick.
A sticky right-rail display placement on article templates, sitewide or by category.
What's included
Labeling. Maximum 2 simultaneous direct-sold advertisers, rotated impression-share-style.
A featured card on our curated mower resources page.
What's included
Labeling. We verify your offer matches your published terms before publishing.
Editorial guardrails
We turn down roughly one inquiry in four. The two columns below are the reason - they protect the readership you're paying to reach.
We will
We won't
Common requests we decline
The process
Use the form below: your name, brand, format you're interested in, and a few sentences on product and audience fit.
If we can run it, you receive a specific format, a publication date, a price, and an editorial brief. If we can't, we say so plainly.
Confirmation email with the live URL, then impression and click reporting on the cadence the format requires.
From the editor
Dana Ruiz
Founder & Editor-in-Chief
Mower Mentor
We launched in 2024 to build a US lawn-mower publication that doesn't owe anything to a mower brand, a manufacturer, or a holding company. Partnering with us right now is a chance to help shape what an independent publication's ad program looks like - and to lock in early-partner terms before traffic catches up to the editorial program.
If you're curious whether your service is a fit, send a brief and you'll hear back from me directly within two business days.
Submit a brief
The basics are enough - we'll come back with a proposal, a price, and a publication date. If we're not a fit, we'll say so plainly.
Frequently asked
If your question isn't here, put it in the brief and we'll answer it in our reply.
Ready when you are
Two business days from your brief to our proposal. The editor-in-chief reads every inquiry himself - no autoresponders, no junior salesperson.
Or skim the sponsorship policy first.